Analytics Blog

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Success Stories & Guides

First-Party Data Explained

Learn how companies leverage their internal data sets to create better customer personalization experiences and enhance their marketing strategies.

Second-Party Data Explained

Learn how companies use second-party data sources to create customer personalizations and make better data-driven decisions.

Third-Party Data Explained

Learn how to use third-party data sources to create personalized customer experiences and the process to acquire third-party data to enhance first and second-party data.

Zero-Party Data Explained

Learn the subtle differences between zero-party data and first-party data including processes to improve the gathering of valuable customer insights.