Paid Dashboards

Google Analytics Tracking Paid Media Performance

Google Analytics 4 can track paid media performance through several methods.

Campaign Tracking

Google Analytics allows us to set up tracking parameters for your paid media campaigns. These parameters can be added to the URLs of your paid media ads, such as Google Ads, Facebook Ads, or other digital advertising platforms, to track the performance of each campaign. We can track metrics such as clicks, impressions, conversions, revenue generated from each campaign connected to Google Analytics, and report the most relevant data points using a custom analytics dashboard.

Traffic Sources

Google Analytics 4 provides traffic source data about your website, including paid media channels. By analyzing the traffic sources, we can identify the paid media channels that are driving traffic to your website and measure their performance. This helps you understand which paid media channels are delivering the most traffic, engagement, and conversions.

Conversion Tracking

Google Analytics 4 allows us to set up conversion tracking, which measures the success of your paid media campaigns in terms of achieving specific goals, such as completing a purchase, filling out a form, or signing up for a newsletter.

E-commerce Tracking

If you have an e-commerce website, Google Analytics 4 allows us to set up e-commerce tracking, which can help track and measure your paid media performance. E-commerce tracking allows us to track transactions, revenue, average order value, and product performance, which provides you valuable ROI insights for your paid media campaigns.

Multi-Channel Attribution

Google Analytics 4 offers multi-channel attribution, which allows us to track and measure the contribution of paid media channels to your overall marketing performance. We can analyze the role of paid media channels in the customer journey, assess its impact on conversions, while you creatively optimize your marketing mix.

Google Analytics 4 provides tools for us to track and measure the performance of your paid media campaigns, allowing you to make data-driven decisions to optimize your marketing efforts.