We create analytics dashboards for your SEO data.
Google Analytics Tracking SEO Performance
We use Google Analytics 4 to track SEO (Search Engine Optimization) performance through the following methods.
Organic Search Traffic
Google Analytics 4 provides data on organic search traffic, which shows the number of visitors who arrive at your website from search engine results pages (SERPs). This can help you understand how much traffic your website is receiving from search engines, which is a key indicator of SEO performance.
Google Analytics 4 allows us to track the performance of specific keywords, with a connected Google Search Console account, that are driving traffic to your website. By analyzing the keyword data, we can identify which keywords are driving the most traffic, how visitors are behaving on your website after arriving from specific keywords, offering you the opportunity to make adjustments to your SEO strategy.
Google Analytics 4 also provides us data on referral traffic, which shows the websites that are referring traffic to your website. This can help you identify which websites are linking to your website, and whether those websites are authoritative and relevant, which can impact your SEO performance.
Landing Page Performance
Google Analytics 4 provides us data on the performance of SEO landing pages, which are the pages where visitors land when they arrive at your website. By analyzing landing page data, we can report which pages are performing well regarding organic traffic, engagement, and conversions.
Bounce rate is the percentage of visitors who leave your website after viewing only one page. A high bounce rate can indicate visitors are not finding what they are seeking. Google Analytics 4 provides data on bounce rate, allowing us to identify which pages have a high bounce rate and then you can take corrective measures to improve SEO performance.
Google Analytics 4 allows us to set up conversion tracking, which helps you measure the success of your SEO efforts for achieving specific goals, such as completing a purchase, filling out a form, or signing up for a newsletter. By tracking conversions, we can assess the effectiveness of your website and you can then optimize your SEO strategy based on data-driven insights.
Site Speed and Mobile Performance
Google Analytics 4 provides us data on site speed and mobile performance, which are important factors for SEO. Slow-loading pages and poor mobile performance can negatively impact your SEO performance. By analyzing this data, we can identify areas that need improvement so you can optimize your website for better SEO performance based on resource availability.
Google Analytics 4 provides us data that can help you track, measure, visualize SEO performance, and allow you to make data-driven decisions to optimize your website performance in search engine results pages (SERPs).